Industry veterans, Jim McGinness and Mark Osborn formed RCM Media in 2008 with the goal to become the leader and innovators of In-Theatre Marketing and Concession Promotions. RCM Media has since become the premiere marketing and promotions agency specializing in In-Theatre Marketing and Movie Promotions. The company continues to develop innovative methods to enhance the Movie Going Experience. RCM delivers fully integrated campaigns with branded movie themed concession products along with “ On Screen” Concession Spots to build awareness for upcoming feature films and drive movie going patrons to the concession stand, which increases the ever so important per caps for theatre exhibitors. These spots also build awareness for the upcoming release of the films. Both the Studios and Theatre Exhibitors rely on RCM Media to deliver these programs.